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J&J's Tylenol Delves Deeper Into Changing American Family
Johnson & Johnson's Tylenol today breaks a new #HowWeFamily campaign that celebrates the diversity of modern families -- depicting gay, lesbian, immigrant and biracial families in a 30-second spot...
View ArticleThe Story Behind AT&T's Disturbing Phone-Safety Ad
Last week, AT&T and BBDO New York shook viewers in their seats when they unveiled the latest film for the "It Can Wait" campaign, which cautions cellphone owners about the dangers of mobile-phone...
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Anatomy of an Ad: MasterCard's Priceless Soccer Surprise
"If you ruin this for me, I'll fucking kill you," Olli Waldhauer, a director with The Dons, warned as I climbed into the front seat of the van.While trying to shoot the final scene of one of the most...
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'Madden: The Movie' Might Make Your Eyes Explode
EA Sports and its agency Heat are known for going way over the top when it comes to promoting the Madden NFL franchise. Last year, to promote Madden NFL 15, they created an outrageous music video...
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The Sweet Story Behind Holiday Inn's Chinese Campaign About a Mother and...
Holiday Inn is a seasoned player in China: It entered the country in 1984, even before KFC, Procter & Gamble and many other early movers. Today it has 75 hotels in greater China, and it's at work...
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John Lewis: A Hint of What's to Come for Christmas
During Advertising Age's Brand Summit in Los Angeles this week, Adam & Eve/DDB Executive Creative Director Richard Brim kicked off the event's Behind the Work series, which looked into some of the...
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Sainsbury's Brings Beloved Kids' Character to Life -- and Tops U.K. Book Sales
This week saw an unexpected new title shoot to the top of the U.K's official book charts: "Mog's Christmas Calamity," by children's author Judith Kerr. Aged 92, Kerr has penned a new book featuring...
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This Chinese Public Service Ad Brought to You By a Talking Fetus
The environment, especially air pollution, can be a sensitive topic in China. So it's interesting to see a public service message from the state-owned TV broadcaster that raises a provocative question:...
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Christoph Waltz and James Corden Glorify Gamer Stories for 'Clash of Clans'
Video games and celebrities can make for a killer combination -- that's what we learned when Supercell slipped Liam Neeson into its Super Bowl spot this year, to powerful, hilarious effect.The...
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How Anomaly Shanghai Built Its Own Content Platform in China
Anyone grabbing a cab in China might come across an unusual video series playing on taxi screens. The short films profile entrepreneurs and mavericks -- a rural revivalist, the founder of a sustainable...
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Not for Commitment-Phobes: Equinox Asks You to Go All-In for the New Year
The campaign will also continue in a series of animated "minifestos" telling quirky stories of commitment rolling out online and on social channels over the next couple months."We're not setting out to...
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A Mad Scientist Took Over the Airwaves to Announce a Super Weapon He's...
The balding, wide-grinning Dr. T is the mad scientist who regularly torments players of Supercell's combat strategy game "Boom Beach." But he'll be wreaking havoc on them in an epic way come January...
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It's the Year of the Monkey; Watch Pepsi's Viral Holiday Hit
China's Year of the Monkey is coming, and there are sure to be countless primate-themed campaigns. The holiday isn't until Feb. 8, but Pepsi got a head start with a six-minute viral video that's had...
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Behind the Music: Coca-Cola Sings a Whole New Tune With 'Taste the Feeling'
A new ad featuring a version of the "Taste the Feeling" jingleThis week, Coca-Cola said goodbye to "Open Happiness" and debuted a new brand campaign, "Taste the Feeling." With it, the brand has gone...
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'Anatomy of an Ad' Is Back With 'Small Business, Big Game'
At some point during the process, the pressure of producing an ad for the Super Bowl manifests in visible ways.You can see it in the tired eyes and clasped hands of everyone who's responsibility it is...
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Westin Hotels & Resorts Energizes Brand with Global Design Refresh
Westin Hotels & Resorts is attempting to revitalize its brand across the globe with a new identity that brings an energetic, wellness-oriented approach to center stage.Featuring a more lively color...
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Expedia Takes Sick Children on Thrilling Real-Time Adventures -- Without...
Children with serious illnesses and confined to their hospital beds might think that swimming with tropical fish or running with wild horses is the stuff of dreams. But Expedia, along with its agency...
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Atreyu and Falkor From 'The Neverending Story' Return to the Skies for Spotify
Children of the '80s will no doubt feel a deep pang of nostalgia when they see "The Neverending Story" characters Atreyu and Falkor soaring together through the skies, once again, as Limahl sings the...
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Cat Ladies and Tattoo Artists, GoDaddy Has Your Back in Global 'Go You' Campaign
GoDaddy continues on the road to shedding its legacy of brash, boobs-first advertising with a new campaign that celebrates the small business owner, its first out of global agency TBWA/Chiat/Day New...
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Waitrose Goes Further Into the Farmyard With Animal GoPro Footage
It's a Friday morning in April and and Tammy Einav, managing director at Adam&Eve/DDB, London, is a little obsessed about the weather."I'm keeping a really close eye on the rain," she confesses,...
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